My collaboration with Experian encompassed a comprehensive design and development endeavour aimed at achieving the desired outcomes for a select set of landing pages. My primary objective was to ensure that the final deliverables seamlessly integrated with Experian's current website while adhering to their established branding guidelines.
To commence the project, I embarked on a thorough examination of Experian's branding guidelines. This involved a meticulous study of their visual identity, typography, color palette, and overall design principles. By gaining a deep understanding of their brand essence, I was able to develop a clear vision for how the landing pages should align with and reflect Experian's brand.
With a solid foundation in place, I proceeded to conceptualise and craft the layouts for the landing pages. Every design decision was carefully considered, from the selection of fonts and colors to the strategic placement of key elements. My aim was to create visually appealing and engaging designs that resonated with Experian's established branding and conveyed a sense of professionalism and trustworthiness.
Throughout the design phase, I maintained a collaborative approach, actively seeking feedback and input from Experian's team. Regular communication and iterative design iterations ensured that my work remained aligned with their vision and goals, while also incorporating their valuable insights.
Once the designs were finalised and approved, I stepped in to transform them into fully functional landing pages. Utilising the latest web development technologies and adhering to industry best practices, I meticulously translated the designs into code, ensuring optimal performance, responsiveness, and compatibility across various devices and browsers.
The integration of the newly developed landing pages with Experian's existing website was a critical step in the process. I conducted a comprehensive analysis of their website's structure and codebase to determine the most efficient and seamless integration method. By leveraging compatible frameworks and methodologies, I seamlessly merged the new landing pages, ensuring a seamless user experience and a cohesive look and feel throughout the website.